Professional Summary
Business Operations | Sales Enablement | Digital Marketer
Seasoned professional with a culmination of 18+ years of experience in Digital Marketing, Content Management, Communications, Information Technology and the latest – Sales Enablement. My role as a business operations analyst, enabled me to become adept at streamlining processes, driving efficiency, and supporting strategic decision-making. Proven track record in problem-solving, streamlining processes with detailed documentation and enhancing organizational performance. Skilled in data analysis, strategic forecasting and stakeholder engagement. Seeking to leverage expertise and drive meaningful impact in a dynamic and innovative organization.
Work Experience
2020 - Present
Analyst, Business Operations
CISCO SYSTEMS, Research Triangle Park, NC
- Stakeholder Management: Developed and executed communication strategies to manage requests, training curriculum, requirements, and ensure excellent service delivery, collaborating with cross-functional teams.
- Technical Analysis: Documented the capabilities of Salesforce Experience Cloud Builder, enhancing web content management tools and collaborating with technical teams for continuous improvement.
- Multi-Site Management: Coordinated, implemented, and supported over 100 sites and site admins, ensuring seamless design and development.
- Incident Management and Support Facilitation: Proactively and reactively addressed platform issues, inquiries, and employee requests, ensuring timely resolution and maintaining platform stability.
2018 - 2020
Marketing Automation Consultant
NETAPP, Research Triangle Park, NC
- Technical Project Management: Assisted clients with strategic planning using Eloqua, managing technical projects to enhance marketing automation.
- Template Development: Created form, email, and landing page templates for internal stakeholders, ensuring consistency and effectiveness.
- Collaborative Initiatives: Worked with Campaign Architects, Web Developers, and Communications Specialists to ensure successful marketing and communication initiatives.
2018 - 2018
Marketing Consultant
RISING STREAM MEDIA, Garner, NC
- Digital Content Management: Managed corporate web and social media accounts, authored blogs, and created graphics and optimized images using Photoshop.
- Performance Reporting: Compiled Raven reports detailing metrics and overall digital performance.
- Newsletter Automation: Created and automated newsletters for clients using Salesforce Pardot, enhancing customer 3engagement.
2017 - 2018
Digital Marketing Consultant
SAS, Cary, NC
- Content Development: Authored, edited, and provided quality assurance for digital forms and web pages on sas.com and support.sas.com.
- Campaign Support: Designed campaign and webinar landing pages within Adobe Experience Manager CMS, supporting email and marketing campaigns.
- Collaborative Content Creation: Worked with technology partners, user experience designers, and product owners to develop content and collateral for external websites.
- Proactive Monitoring: Utilized SiteImprove to ensure website accuracy, current content, and error-free pages.
Additional Experience
2015 - 2016
Web Content Desginer
DUKE ENERGY, Raleigh, NC
2014 - 2014
Web Developer
GlaxoSmithKline, Research Triangle Park, NC
2005 - 2013
Web Content Manager
CITY OF RALEIGH, Raleigh, NC
Education & Training
2015
IT Relationship Management & Business Analysis
Wake Tech Community College - NC
2011
Design Webmaster
North Carolina State University
2007
English
Meredith College
1997
Communications
Middlesex County College
Military
1995
Veteran
United States Navy
Skills & Expertise
Sales and Marketing Automation
Salesforce Experience Cloud Builder; Salesforce Pardot,
Generative Artificial Intelligence – RAG Model
Eloqua, GovDelivery
Digital Experience Optimization
Google, Search Engine Optimization
Coveo
Content Management Systems
Adobe Experience Manager, Alfresco
Sharepoint, Sitecore, SDL Tridion
WordPress; Drupal
Web, Design, HTML & CSS
Photoshop, Pixlr
Accessibility, Section 508 Compliance
Business & Data Analysis
Google Analytics
Site Improve
Jira, Confluence
Email Communications Marketing
Oracle Eloqua
GovDelivery
Constant Contact
Companies I’ve Worked For
